Vie is a French skincare and cosmetics brand founded on the belief that healthy skin is fundamental to enhancing quality of life. The word “Vie,” meaning “life” in French, reflects the brand’s core philosophy: restoring vitality and youthfulness through scientifically advanced skincare.
Vie’s formulations are grounded in dermatological science and powered by effective natural ingredients, offering precise, safe, and results-driven solutions tailored to the evolving needs of modern skin—from deep hydration and barrier reinforcement to anti-aging support and radiance enhancement.
At the heart of Vie’s identity lies the Night-Blooming Jasmine — a flower that symbolizes the brand’s values. Blooming only in the dark, it embodies softness within obscurity, inner allure, and a quiet beauty revealed only to those who truly observe. Its scent evokes the presence of women who transform spaces not with words, but with the quiet power of their being.